High Readership

Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Double-card mailings of subscription offers have beaten much costlier long-copy letter packages.

Economy

Postcards cost little to produce and mail. A single card involves no folding or inserting charges, and can be cheaper to mail first class than at bulk third-class rates. Even when you mail to very few sales prospects, first-class postcards (maximum size 4-1/4" x 6") cost less in postage than first-class letters.

Versatility

Double postcards can generate very high response. The address panel of a postcard already carries your customer’s name and address. So—at little or no cost—you can repeat the addressing information on the second card, which becomes a convenient preprinted order device that the prospect just drops in the mail.

Easy to print en masse

Even when you decide to print four-color postcards, you can save money by printing them in gang runs on sheets of 19" x 25" stock, then trimming them to postcard size. That way, their production cost can be reduced for four different sets of 5,000 cards each.

Simple to schedule mailings

Just tell your printer when you want to mail which cards to your prospect list. Many astute advertisers mail postcard series at three- or eight-week intervals. That cues customers to pick up the phone and ring you when they’re ready to do business.

Free list cleaning

To generate timely address corrections at no additional expense, just print “Address Service Correction” below the first-class indicia or stamp on every postcard’s addressing panel. The Postal Service will return undeliverable cards to you free.

Fast market research

Use double postcards. Go easy on the number of your questions. And ask respondents to mail the reply card back to you by a deadline date—or to fax it!

Persistence

Depending on your mailing schedule, your postcard advertising will jog your customers’ memories about you and your offers—once a month, or even more often!

See also:

Who Should You Target When Using Postcards

10 Tips on Making Postcard Mailings Work

3 Keys to Effective Digital Postcards

Make Your Next Postcard Interesting and Personal

Postcard Marketing

7 Keys to Making Personalized Copy Pay Off

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Did you know that most companies use direct mail in their marketing campaign? That may be hard to believe today. After all, we live in the age of technology and emails. However, so many people’s inboxes become cluttered with junk and spam, making it all too easy to click the delete button and ignore a company’s advertisements. That is where direct mail and postcard marketing comes into play. Print is a valuable marketing resource that not enough companies take advantage of today.

If your company is not using postcard marketing, then it is time to start. Here are the major benefits of this type of marketing strategy.

1. They Are Physical

People get hundreds of emails full of ads boasting companies and their services. Because of the influx, these emails are ignored or sent straight to the junk folder.

It does not help that it is easy to click and delete them, either. However, print marketing is something tangible that people can hold in their hands.

That right there will make them pay closer attention. It is not often that we get something physical to read in the mail. It will also show that your company cares enough to print a physical ad instead of creating a digital marketing campaign.

2. They Are Personal

Postcard marketing adds a personal flair. People will feel special if they receive direct mail.

You can even go the extra mile and do a bit of research on your audience and targeted customers. Once you find your demographic, you can personalize your postcards to match their interests.

3. They Are Affordable

Taking out ad space on a billboard or creating ads on the internet can take time and money. However, if you hire a postcard marketing company to develop your direct mail, you may save money in the long run.

That is especially critical to small businesses or companies that are just starting. You can easily track your results with postcards to make sure that it continues to be an affordable and effective marketing strategy.

4. They Are Effective

A neuroscience study done in Canada shows that direct mail only utilizes about 21% of people’s cognitive abilities. That is a big plus since our attention spans on the internet last about three to four seconds.

People want to get information fast with minimal reading. The benefit of postcards is that you can get to the point with a strong message using minimal words and lots of graphics to encourage a call to action.

All the details on the postcard are easy to read and understand. So, someone checking their mailbox can easily scan the postcard for valuable information on the way back to their door. That means you garner their attention in a shorter time frame.

5. They Allow for Re-Targeting

Have you noticed that you customers have not continued using your services or purchasing your products? If so, one of the best postcard marketing tips we can give you is to re-target those you have lost.

Take note of who has not continued to utilize your business’s services or products and remail postcards to them as a reminder of your company.

Hire a Postcard Marketing Service

As you can tell, postcard marketing provides several invaluable benefits to any business. Not only does it create something tangible in people’s mailboxes, but it is also affordable and personal.

Don’t underestimate the power of print marketing. We hope our post helps you make an informed decision about your business marketing strategies..

If you require a postcard marketing service, ITI Direct Mail is here to help. With our expertise, we can develop postcard advertisements special to your brand. Please, feel free to contact us and request a custom quote today!